You're brilliant at what you do.
Your online presence just doesn't show it.
(yet)
You've built something real. You get results for your clients. People refer you constantly.
And yet your Instagram looks like an afterthought, your LinkedIn hasn't been touched in six months…
I help expert-led service businesses get visible on social media - with strategy that actually makes sense for how you work.
💡5+ years experience
🧠 MSc in Marketing
✨ 450+ clients supported
💡5+ years experience 🧠 MSc in Marketing ✨ 450+ clients supported
Work with me
Work with me
Work with me
Most social media advice isn't built for you.
It's built for brands with content teams, unlimited time, and a tolerance for dancing on TikTok.
You're a specialist. A consultant, practitioner, or founder who built your reputation through your work, not your content. You don't need a viral moment. You need a consistent, credible presence that works while you're busy doing the actual thing you're good at.
That's a different problem. It needs a different approach.
3-month intensive
The foundation
Build your positioning, content system, and social presence from the ground up. For experts who are ready to stop winging it.
This is my most in-depth, high-touch service.
Ongoing support
Marketer in your pocket
Strategic support via Slack and monthly calls. For when you don't want to hire full-time, but also don't want to figure it out alone.
Low-touch ongoing strategic support.
One-off session
1:1 strategy session
90 minutes to get unstuck and walk away with a clear next step. For when you just need to talk it through with someone who actually knows what they're doing.
Let's make marketing make sense
Let's make marketing make sense
Meet your new social media wing woman
Hi, I’m Hanna!
Marketing Strategist. Panda obsessive. Italian-food devourer. Early bedtime enthusiast. Reading retreat host — and the person your business needs when you've outgrown posting and hoping for the best.
I have Notion boards for everything, a knack for turning chaos into strategy, and a fancy piece of paper that makes me sound official Master’s in Marketing.
Featured in:
social media accounts
worked on in 5 years
30+
450+
entrepreneurs trained
followers on my own
social media pages
10k
Some of my clients:
I don’t just advise on social media.
I still actively create.
I run two businesses — this consultancy, and Busy with Books, a reading community with retreats and an online book club. I create content for both, consistently, without burning out.
So when I tell you it's possible to show up online in a way that feels sustainable and actually sounds like you, I'm not talking theory.
Wanna know the magic formula for social
media success in 2026 and beyond?
1️⃣ Know thyself
Get clear on who you are, what you do, and why anyone should care. A little outside perspective (🙋🏼♀️) goes a long way in the crowded online marketplace.
2️⃣ …and the playground
Understand the platforms you are using, spot trends as they are appearing, and create content that actually lands with your audience.
Lucky for you, I can help with both.. check out those results!
Stellar Client Reviews
Stellar Client Reviews
Stellar Client Reviews
Stellar Client Reviews
Stellar Client Reviews
“If you are looking for help with social media & are struggling to choose between all the average and same-ish social media "professionals", STOP and talk to Hanna.
I was looking for someone who could go beyond just writing captions and could consider the strategic landscape of the entire launch.
I trialled working with two other SM people in the past and Hanna is in a whole different universe from them.”
-
![Stevanne van der Velden]()
Hanna was thinking along and took the time to listen. She’s positive and very warm which makes it awesome to work with her!
-
![Rachel Gronback]()
She is a new breed of super qualified social media strategist. Our session was data-driven and backed by loads of evidence outside of her anecdotal experience.
-
![Marie Medvednik]()
Hanna was authentically empathic and understanding, and super supportive consistently, and also honest about where to improve. I have so much clarity now.
-
![Helene Judge Kāpiti Food Fair]()
Hanna is authentic, on-point and confident in her knowledge and delivery. She is a joy to work with.👏🏻
Helene Judge - Kāpiti Food Fair
Listen to my Podcast
Let’s Talk Socials
With over 100 episodes, Let's Talk Socials is the podcast that helps you get visible on social media.
The latest trends in the industry, practical tips and professional opinions on all things social media - presented by me and other digital marketing experts!
Never miss an episode
Let's Talk Socials
Never miss an episode Let's Talk Socials
