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People unfollow accounts all the time.

Sometimes, it's because they thought they were interested in your content but it ends up not hitting as hard as they thought.

Sometimes, it's because they compare themselves to you and need to protect their m

My ins and outs for social media in 2026 😌

Let me know if you'd like me to go into more detail on some of these!

Hey, hi...it's me, a social media strategist who lied to herself once again about creating content while away 🙋🏼&zwj;♀️😬⁣
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In the same boat? ⁣
Cool, we're allowed to have a break and start fresh. ⁣
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Need some help?
Grab a 1:1 session and we'll

…back to work tomorrow but for now I’m immortalising the special memories from my time at home in Italy on the gram 🥹&hearts;️

✨ Last working day of the year! ✨

Today’s my final day “on the clock” for 2025, which means I’m not offering any sessions or starting new projects until I’m back at my desk on January 20.

I’ll be spending the nex

Yep, I did more than just “sit in front of the computer” 💁🏼&zwj;♀️

Not much, that’s true.

But what can I tell you? Not every day as a social media marketer is shooting cool content 🤷🏼&zwj;♀️

Creating content feels hard right now 🤷🏼&zwj;♀️

Remember the “good old Insta days” when a post = instant likes and comments?
Long gone.

And if you’re booking clients without social media, it’s tempting to think: what&rsquo

A little November dump ✨

1. Patuna Chasm views
2. Making good use of my markers for @kapitihalfmarathon with @therunningcollective_nz
3. Flu season made a little bit sweeter
4. + 5. @busywithbooksnz club recipes 👀
6. Not gonna lose it this time 🫣

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Helping you market your stuff - strategically, seamlessly, and successfully.

Helping you market your stuff - strategically, seamlessly, and successfully.