Wondering whether to invest in UGC or influencer marketing for your next launch? Here’s how to choose the right strategy based on your goals, budget, and timeline.

A social media expert's thoughts on the proposed bill to ban social media for users under the age of 16 in NZ - May 2025

Meta ads can be very powerful when done right — and equally frustrating when they're not... Learn how ads can actually work with your launch, instead of feeling like a confusing, expensive experiment.

Planning your next launch and have no idea where to start with the social media side of things? Use this step-by-step guide to map it out!

How to market an offer when you have zero testimonials or past results to show – and I share the strategies I used to market my first reading retreat.

2024 is coming to an end and it's time to reflect on the social media trends of the past year & discuss what awaits us in 2025!

Viral success can be a double-edged sword. In this post, I’ll break down the pros and cons of going viral, share tips to prepare for it, and explore whether it’s actually worth chasing that viral moment.

Black Friday snuck up on you? Don’t worry, you can still pull off a solid campaign. In this blog post, I am sharing my 6 quick last-minute tips!

Donald Trump is set to be back in the Oval Office, but how will his win affect the social media landscape in the coming months? Here are my thoughts.

As a social media strategist, I’ve seen my fair share of bad advice floating around online. In this post, I uncover five of the scariest social media myths that could be holding your brand back.

Wondering if your social media presence is actually working for your business? These are telltale signs of a strong, professional social media strategy that’s driving real results.

The first few social media steps you should take when starting a new business to grow your audience & protect your accounts.