2024 is coming to an end and it's time to reflect on the social media trends of the past year & discuss what awaits us in 2025!

Viral success can be a double-edged sword. In this post, I’ll break down the pros and cons of going viral, share tips to prepare for it, and explore whether it’s actually worth chasing that viral moment.

Black Friday snuck up on you? Don’t worry, you can still pull off a solid campaign. In this blog post, I am sharing my 6 quick last-minute tips!

Donald Trump is set to be back in the Oval Office, but how will his win affect the social media landscape in the coming months? Here are my thoughts.

As a social media strategist, I’ve seen my fair share of bad advice floating around online. In this post, I uncover five of the scariest social media myths that could be holding your brand back.

Wondering if your social media presence is actually working for your business? These are telltale signs of a strong, professional social media strategy that’s driving real results.

The first few social media steps you should take when starting a new business to grow your audience & protect your accounts.

Let me show you the 4 strategies we used to market my partner’s physiotherapy practice from scratch, in a foreign country

I have tested Meta Verified for over a year now and want to give you my honest opinion: is it really worth the money?

Feeling intimidated by Instagram stories? You're not alone! In this blog post, we'll dive deep into my favourite Instagram feature: stories!

Let's face it: growing a Facebook page in 2024 is hard. So, should you even bother setting one up in the first place?

How can you get your customers to create content about your products? And, if they do, how do you then leverage it on your own social media pages? That's exactly what you'll learn in this blog post about UGC.