As a social media strategist, I’ve seen my fair share of bad advice floating around online. In this post, I uncover five of the scariest social media myths that could be holding your brand back.

Wondering if your social media presence is actually working for your business? These are telltale signs of a strong, professional social media strategy that’s driving real results.

The first few social media steps you should take when starting a new business to grow your audience & protect your accounts.

Let me show you the 4 strategies we used to market my partner’s physiotherapy practice from scratch, in a foreign country

I have tested Meta Verified for over a year now and want to give you my honest opinion: is it really worth the money?

Feeling intimidated by Instagram stories? You're not alone! In this blog post, we'll dive deep into my favourite Instagram feature: stories!

Let's face it: growing a Facebook page in 2025 is hard. So, should you even bother setting one up in the first place?

How can you get your customers to create content about your products? And, if they do, how do you then leverage it on your own social media pages? That's exactly what you'll learn in this blog post about UGC.

In this blog post, we dive deep into a real-life Facebook ad case study to show you what makes a successful campaign.

2023 is coming to an end and it's time to reflect on the social media trends of the past year & discuss what awaits us in 2024!

In this blog post, I discuss the pros and cons of taking a social media break over the holidays as well as what you can do to prepare - regardless of the option you choose.

In 2024, Threads has over 175 million monthly active users! Here's everything you need to know about Meta's newest app.