Online masterclass

Press coverage isn't reserved for big brands with big budgets.

Any small business can get it.
You just need to know how.

Pr features for Busy with Books

You probably haven't pitched to the media because you don't think you qualify.

Your business isn't big enough. Your story isn't interesting. You wouldn't even know where to start.

So the idea stays on the "maybe one day" list. Forever 🫠

But journalists aren't sitting around waiting to write about big corporations. They need real stories, from real businesses, constantly. And if you're not pitching, someone else is.

Hanna Rauch social media strategist
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The good news? Getting featured isn't about who you know, how big your business is, or how long you've been running it.

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Getting PR coverage for your business is about having a clear story, knowing who to contact, and writing a pitch that actually works.

That's it. That's the whole thing.

And once you know how to do it once, you can do it again and again.

Hanna Rauch Woman's Day feature

Featured in:

Woman's Day feature for Busy with Books
NZ Herald feature for BWB

In the last 18 months, I've landed press coverage for my brand in The NZ Herald, Stuff, Woman's Day (a two-page spread in the actual magazine!), The Press, Sunday Star-Times, Capsule, and more.

Without a PR agency. or budget. or prior media connections.

And no, I didn’t pay for any of that.
And neither will you.

Hanna Rauch social media strategist

Online masterclass

I‘m hosting a live masterclass on June 18 at 9.30 am (AEST)/ 11.30 am (NZT).

In 60 minutes, I’ll walk you through the exact process I've used to land consistent national press coverage — and how you can apply it to your business, no matter what industry or country you're in.

we’ll cover…

How to find your story: We'll work out what makes your business newsworthy, how to spot angles you're probably overlooking, and what journalists actually want to write about.

How to find the right publication and journalist: Not every outlet is right for every story. I'll show you how to research, who to approach, and what to have ready before you pitch.

How to write a pitch that gets opened: The exact structure I use, what to say, how long it should be, and how to follow up without being annoying.

How to handle interviews with confidence: What to expect, how to prepare, and how to make sure your best quotes make it into the final piece.

Why press coverage is worth your time: I’ll show you the impact PR coverage can have on your business & what to do with it once it’s published.

this masterclass is for you if…

✅ You've always wondered how other businesses get featured and assumed it wasn't for you.

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✅ You've tried pitching before and heard nothing back.

✅ You want a marketing asset that keeps working long after it's published.

✅ You run a small business and want to build credibility & reach beyond social media - without having to use a PR agency.

The details

Get Featured: How to land press coverage for your small business

60min live masterclass

Thursday, June 18 @9.30am AEST (11.30am NZT)

PR masterclass mockup
    • 60 minutes of practical, no-fluff training based on my experience

    • Q&A time to ask all of your questions

    • A worksheet that walks you through all the necessary steps to secure your first press feature

    • The full recording so you can revisit it anytime

Still on the fence?

  • I disagree. Journalists aren't looking for extraordinary businesses — they're looking for real stories told well. We'll find yours in this masterclass.

  • One well-placed press feature can build more credibility than months of content or ads. It's worth 60 minutes to learn how, promise.

  • Neither did I when I started. I’ll show you how to find the right publication & how to approach them.

  • One press feature can drive more traffic, credibility and sales than a paid ad campaign (costing ten times that). This is an investment in a skill you'll use again and again.

Ready to get featured?

Journalists are looking for good stories every single day.
Yours could be one of them.

Join me on June 18 and let's make it happen.