Never run out of content ideas again!
Many business owners struggle with knowing what to post. You might be using social media in your free time but posting content as a business is a completely different thing.
Where can you go to find inspiration for content when the creative juices aren't flowing? Find out in this blog post!
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How to never run out of content ideas for your business:
1) Set up content pillars:
Content pillars are 3-5 topics that you use over and over again when you post content on your social media pages. They are the foundation of your content strategy. You could also go a step further and think of some messages you want to convey. For example: “I am not your average copywriter, I’m a cool copywriter!”
Example for content pillars:
As a Social Media Strategist, my content pillars could be social media tips and insights into my day-to-day business life.
2) Repurpose your existing content:
Many people don't repurpose or recycle content even though it's the smartest thing you can do! You don't have to reinvent the wheel every single time you post.
Examples:
Turn your educational carousel into a reel
Turn your reel into a longer video by adding some information
Turn the mini-training you did on your stories into a feed video
Turn a longer video into multiple reels
If you don't already have a lot of social media content, you could also repurpose some blog posts or even Youtube videos.
Remember:
Good content is good content and you should maximise each post's potential!
3) Scroll more mindfully & save content you like/want to recreate:
Start scrolling more mindfully and whenever you see a post that you like and want to recreate, save it in a separate Instagram folder.
This will help you with inspiration for new posts and help you to stop the mindless scrolling. Your mental health will thank you!
BUT: I don't mean you should actually copy someone else's post! You should get inspired by the way they explain a concept, how they designed the post, or maybe even just 1 idea out of that post. Try to put your own spin on it and include your personal experience!
4) Go to other platforms for inspiration:
My two favourite platforms for Instagram content inspiration are Pinterest for quotes and TikTok for videos.
You can start a folder on your Pinterest account & save posts that inspire you there. For Tiktok, just give the video a like and you will be able to find it back on your profile later.
Talk soon,
Hanna