Hanna Rauch social media strategist preparing her phone on a tripod

You’ve just wrapped up a launch and aren’t sure where things went off track. You need clarity.

You’re wondering:

What went wrong? What could I have done better? And seriously, why didn’t more people buy?

The launch autopsy

  • My launch autopsy is your no-BS review of what went down in your last launch. I’ll dig into your accounts, analyse your data, and help you figure out what worked (so you can do more of that) and what didn’t (so we can fix it).

    Then, in a 90-minute call, we’ll unpack everything together. By the end, you’ll have a prioritised action plan to make your next launch smoother, stronger, and more successful - without wasting time or money on the wrong things.

  • This is for the big-picture thinkers who know that every launch is a learning opportunity. It’s ideal if:

    • You’ve just wrapped a launch and aren’t 100% happy with the results.

    • You’re unsure of where things went off track and need clarity.

    • You’re ready to refine and improve for next time.

    • You’re driven to grow and want to make each launch better than the last

    • Initial questionnaire

    • 90-min call + prioritised action plan

  • 1️⃣ Book and pay online

    2️⃣ Receive a confirmation email with a link to the questionnaire, instructions videos and a link to book our session.

    3️⃣ Complete the questionnaire & give me access to your accounts (don’t worry, I’ll show you how).

    4️⃣ I dive deep into the data, analysing what worked and what didn’t.

    5️⃣ We hop on a 90-minute Zoom call, where I walk you through my findings, answer your questions, and help you create a game plan for your next launch.

    6️⃣ After our call, you’ll get a summary with clear, actionable steps.

  • $550 NZD - bookable right here on the website.

You don’t want to feel embarrassed about a mediocre launch…again.

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Stop wasting time on tweaks that don’t matter: focus on the changes that will move the needle.

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Walk into your next launch with a clear plan and actionable improvements that make a difference.

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You’ll get an expert’s perspective on what to double down on & what to ditch.

“If you are looking for help with social media & are struggling to choose between all the average and same-ish social media "professionals", STOP and talk to Hanna.

I was looking for someone who could go beyond just writing captions and could consider the strategic landscape of the entire launch.


I trialled working with two other SM people in the past and Hanna is in a whole different universe from them.

Let me untangle the data, give you clear answers, and show you exactly where to focus your efforts moving forward.

Clients I have supported:

Questions? I got answers.

  • Because every launch - whether you crushed it or it flopped - has golden nuggets of insight. Without a proper review, you’re missing the chance to fine-tune and make your next launch even better. Plus, I’ll save you hours of guesswork by giving you clear priorities, so you know exactly where to focus your energy (and budget) moving forward.

  • Everything that impacted your launch! This includes your:

    • Social media performance (organic and ads).

    • Email marketing results.

    • Landing page conversions.

    • Overall strategy and timeline.

    If there’s something specific you’re worried about, we can absolutely dive into that too.

  • The sooner, the better! While everything is still fresh in your mind, we can identify gaps and opportunities more clearly. But if your launch was a little while ago, don’t stress—this is still incredibly valuable (as long as you still have access to your data).

  • That’s totally an option! If you want to work on implementing the recommendations or strategising for your next launch, we can explore ongoing consulting or a tailored package.

Ready to get going?